Performance & Retention Marketing Expert

Upscale Valley is looking for a seasoned Performance & Retention Marketing Expert with over 10 years of demonstrated success to join our team in either a remote or hybrid role. This position calls for a strategic and adaptable digital marketing professional who excels at creating and executing integrated campaigns across email marketing, SEO, social media, and retention marketing. The ideal candidate will be instrumental in strengthening our online presence, boosting customer engagement, and driving revenue growth through innovative, data-driven marketing strategies.

Key Responsibilities:
Develop, implement, and continuously optimize comprehensive marketing strategies across various digital channels. Lead email marketing initiatives, including list segmentation, automation, and performance tracking to enhance engagement and conversion rates. Improve website visibility and organic search traffic by employing advanced SEO techniques and content strategies. Manage and expand social media presence by crafting compelling content and overseeing paid advertising efforts. Design and implement retention marketing programs focused on increasing customer loyalty and lifetime value. Analyze campaign data, prepare detailed performance reports, and refine marketing tactics to maximize ROI. Work collaboratively with cross-functional teams to maintain brand consistency and align marketing efforts with overall business goals. Keep abreast of the latest trends, tools, and best practices in digital marketing to ensure competitive advantage.

Required Qualifications:
A minimum of 10 years of hands-on experience in performance and retention marketing, with a proven track record of successful campaign delivery. Extensive expertise in email marketing, SEO, social media marketing, and retention strategies. Strong analytical capabilities and proficiency with marketing analytics tools to interpret data and inform strategic decisions. Excellent communication and leadership skills to effectively guide teams and coordinate efforts across departments. A creative mindset paired with the ability to execute strategic marketing plans efficiently. Bachelor’s degree in Marketing, Communications, or a related discipline; advanced certifications are a plus.

Preferred Qualifications and Benefits:
Competitive salary commensurate with experience and expertise. Opportunity to lead and innovate within a broad range of marketing initiatives. A collaborative, dynamic work environment that fosters professional development and growth. Access to continuous learning and career advancement opportunities. Flexible work arrangements, offering remote or hybrid options.

This full-time role offers the chance to join a forward-thinking company committed to delivering outstanding value through cutting-edge marketing solutions. At Upscale Valley, you will leverage your extensive marketing experience to contribute meaningfully to sustained business growth and success.