1. Creating/Visualizing an idea and producing a design by hand or by using computer aided design (Tec Pack) + Graphics.
2. Understanding design from technical prospect, i.e. producing patterns, toil and technical specifications of design.
3. Keeping up to date with emerging fashion trends as well as general trends relating to Fabrics, color and shape.
4. Follow up on all design stages (Patterns, Stitching, Embroidery, dying etc.)
5. Liaising closely with sales, buying and production teams on an ongoing basis to ensure the items suits the customers, market & price.
6. Seasonal photo shoots coordination.
pSefam (Pvt.) Limited began its operations in 1985 with one outlet, named Bareeze, in Lahore. Bareeze was the first entity to sell premium quality embroidered fabric in the cities of Pakistan. The product was well received and within a few years Bareeze outlets were present in most of the major cities of Pakistan. Today, Bareeze is Pakistan's largest chain of textile retail stores with more than 60 outlets in Pakistan, and four in Dubai, Sharjah and Abu Dhabi, one Delhi and one in London. These outlets sell high quality products, home furnishings, and made-ups for infants, children and adults./p