• Sales Force Management – To develop the field force managers for effective sales operations with respect to the Business Unit.
• Analysis and Growth Opportunities – To identify and analyse the growth opportunities that are suitable for the company and helpful to overcome our threats.
• Business Plan – To develop marketing plans and secure implementation of strategies for the products to achieve sales of the concerned Business Unit at the national level.
• Field Visits – To maintain an active Program of field visits to analyse the implementation of strategies.
• Setting Group Objectives and Strategies - To fix the objectives of the Business Unit in terms of marketing and sales targets.
• On Job Training - To develop the subordinates through on-the-job coaching on various marketing and sales techniques.