Marketing Analyst

Company Overview:

• Techline Pakistan is a leading AI based IT company aims to deliver superior IT Solutions to top tier domestic and international customers.
• Currently we are serving our clients in the area of AI, Big Data, Fintech and Block Chain Services around the globe.
• We take pride in developing alternative finance applications and our own machine-learning-based fraud prediction system to minimize charge backs merchants facing online.
• With the core objective of serving the planet, we improve the use of technology integrated with human potential.
• With over 1000 employees across the country, we offer individuals a variety of career development paths that enable them to contribute to our company goals as well as their professional development.
• Our attractive HR policies and inclusive work environment make us an employer of choice.

Job Overview:

• Techline is hiring for an experienced Marketing Analyst to help us keep growing.
• An ideal candidate will be responsible to ensure all delivered solutions are fully in-line with agreed solution proposals and business cases.
• Candidate will be connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts.

Roles & Responsibilities

• Create repeatable data processes so you spend more time analyzing and less time collecting
• Work alongside the Business Development Team to define and develop required solutions, document strong Business Cases, Product Proposals, Product specifications, and other project and operational documentation as required
• Work with business teams to ensure that the implications of proposed business solutions and projects are understood, providing challenge and alternatives to these approaches where necessary
• Provide subject matter expertise to other teams and clients
• Create recommendation documentation to help clients implement your findings
• Audit existing analytics implementations and writing measurement strategy documents
• Ensure that solutions are well documented and issues are identified and clarified/resolved before proceeding to solution development
• Collaborate with UX, development, and account teams by providing analysis andrecommendations to support client success
• Report on organization performance utilizing third-party reporting and visualization tools such as: Google Analytics, Google Tag Manager, Google Search Console, Facebook, LinkedIn, HubSpot, Salesforce CRM, Marketo, Tableau, PowerBI, and Google Data Studio
• Stay current on industry best practices
• Work on independent projects or projects/tasks assigned at the discretion of the management needs
• Validate resource requirements and develop cost estimate models.
• Conduct and coordinate financial, product, market, operational and related research to support strategic and business planning within the various departments and programs of the client group.
• Suggest changes to senior management using analytics to support your recommendations.
• Actively participate in the implementation of approved changes.
• Create informative, actionable and repeatable reporting that highlights relevant business 
• Ensure compliance with policies and regulations
• Build trust through strong, long-term relationships with cross-functional Business and Technical teams.
• Develop Key Account performance tracking reports for the management

Qualifications and Skills

• BS/MS degree in Marketing qualification.
• Bs in Computer Science and MBA in Marketing will be a plus
• Proven 3 to 4-year experience as a Marketing Analyst/ Sales Analystin the software or related industry.
• Strong convincing and presentation skill required.
• Familiarity with web-based product development methodologies and best practices.
• You work well with others. Cross-functional leadership, communication, collaboration.
• You are passionate about quality and user experience.
• Must be aware of Software Development/Testing Life Cycle.
• Strong Analytical Skills
• Excellent written and verbal communication

Perks and Benefits: 

• 25 paid holidays yearly
• Overtime: Single pay rate for overtime
• Bonus: Performance-based as per the evaluation
• Medical and Life Insurance
• Increment: Performance-based increments
• Promotion: Performance based promotion
•  Lunch provided
• EOBI
•  Local and International Trips
• Facility to enjoy Indoor Games.