1. Build digital marketing & social media road map
2. Perform research on current benchmark trends and audience preferences
3. Monitor SEO and web traffic metrics using analytic tools such as Google Analytics
4. Design and implement digital media campaigns to align with business goals
5. Exposure to Artificial Intelligence is plus like Chatbots, Growth Hacking, Programmatic Advertising
6. Knowledge of Word Press / Adobe Illustrator would be added advantage
7. Updating website with latest updates and announcements 8. Handle Google Ads / FB Ads / SEO along with other techniques such as email marketing
9. Set specific objectives and measure ROI & KPIs 10. Establish online presence and create brand awareness
11. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
12. Maintain SEO regular keyword research and other best practices
13. Increase the company’s sales through online marketing
14. Improve customer engagement using various marketing strategies.