Digital Marketing Specialist

• We are searching for a highly creative Digital Marketing Specialist.
• The Digital Marketing Specialist is responsible for supporting our digital marketing efforts by providing technical maintenance of the website and related technologies with a focus on user experience, search engine optimization (SEO), and traffic generation.
• This is a highly technical position and the work environment is fast-paced, collaborative, and always challenging.
• In this position, you will be responsible for all aspects of our marketing operations.
• Your central goal is to help grow our brand’s influence while also increasing brand loyalty and awareness.
• Our ideal candidate is someone with experience in digital marketing, SEO and social media management.
• In addition to be an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

•       Support the development and implementation of marketing strategies to attract customers to our website and promote our online presence.

•       Assist with our SEO strategy by monitoring keywords, search queries, and trends to find areas for growth and improvement.

•       Stay abreast of the digital marketing landscape research and communicate on important industry trends, account beta opportunities, and new platforms to bring on and test

•       Develop e-marketing content

•       Evaluate, recommend and generate support for new digital marketing trends and strategies

•       Regularly test and optimize user experience based on client feedback and analysis

•       Design and oversee all aspects of our digital marketing, email, and display advertising campaigns. • Develop and monitor campaign budgets.

•       Plan and manage our social media platforms.

•       Prepare accurate reports on our marketing campaign’s overall performance.

•       Coordinate with advertising and media experts to improve marketing results.

•       Identify the latest trends and technologies affecting our industry.

•       Evaluate important metrics that affect our website traffic, service quotas, and target audience.

•       Work with team to brainstorm new and innovative growth strategies.

•       Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

•       Bachelor’s degree in Marketing or relevant field.

•       A minimum of 5 years’ experience in a digital marketing and SEO optimization.

•       2-5 years optimizing websites for improved conversion rate & user experience.

•       Experience working with marketing and advertising tools, such as Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, VWO, Invoca, Marketo, etc.

•       In-depth knowledge of various social media platforms, best practices, and website analytics.

•       Advanced to expert knowledge of WordPress, HTML and CSS

•       Experience with Google tools (GA, GTM, Search Console), hosting, marketing automation, social media, and CRMs.

•       Intermediate knowledge of PH and JavaScript • Proficient in Adobe CS (Dreamweaver, Photoshop) and Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word).

•       Highly creative with excellent analytical abilities.

•       Outstanding communication and interpersonal skills.

•       Up-to-date on the latest trends and technologies in digital marketing.

Who you are:

•       Self-starter

•       Self-motivated, extremely detail-oriented with positive attitude and ability to always bring ideas to the table

•       Team player– this is critical.

•       Effective communicator

•       Ability to read between the lines

•       Assertive and not afraid to push back when necessary

•       Curious, wanting to always learn and evolve

•       Learns best by doing

•       Ability to take initiative and work both independently and collaboratively in a fast-paced environment

•       Ability to plan and manage in a fast-paced environment

Benefits:

•       Competitive salary

•       Paid time off

•       Flexible hours

•       100% remote work (work from home)

•       Exposure to International marketing landscape and USA organization interaction

•       A positive culture with work/life balance

•       An opportunity to grow with forward thinking organization