Creative Designer

The Creative Designer plays a crucial role in enhancing YetiTech’s digital presence by creating visually compelling and high-impact multimedia content. This role focuses on graphic design, video production, and motion graphics to support digital marketing strategies, ensuring brand consistency across all communication channels. The ideal candidate is a creative thinker, highly skilled in content development, and proficient in industry-standard design tools.

Key Responsabilities: 

Visual Content Creation

• Design high-quality, engaging visuals for social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), websites, landing pages, and digital marketing campaigns.

• Create diverse content, including static graphics, animated videos, infographics, banners, and ad creatives, ensuring brand consistency and high engagement rates.

• Collaborate closely with marketing and sales teams to develop assets that support lead generation, sales enablement, and brand authority.

Video Production & Editing

• Plan, shoot, and edit high-quality video content, including full-length case studies, short-form reels, promotional videos, and B-Roll integrations.

• Develop engaging storytelling concepts that align with YetiTech’s brand voice and support both lead generation and brand building.

• Ensure timely delivery of video projects, maintaining high production standards and effective use of B-Roll footage.

Collaborative Development

• Collaborate closely with marketing, sales, and product teams to create high-impact creative assets that drive revenue and support campaign goals.

• Provide creative support for digital platforms, including UX/UI elements, landing pages, and sales presentations.

• Act as a visual strategist, ensuring all creative work aligns with business objectives and brand guidelines.

Content Management and Organisation

• Organise and maintain a comprehensive digital asset library, ensuring all files are properly named, tagged, and versioned for easy retrieval.

• Collaborate with marketing to ensure assets are consistently updated and optimised for ongoing campaigns.

• Support efficient content distribution through platforms like Google Drive, HubSpot, and Apollo.io.

Multimedia Design & Advertising Assets

• Design diverse content such as infographics, banners, carousels, and digital ads for marketing initiatives.

• Adapt creative materials for different digital platforms and audience segments.

Project & Schedule Management

• Maintain a content calendar, ensuring the timely delivery of all creative projects.

• Manage multiple design projects simultaneously while maintaining high-quality standards.

Trend Awareness & Innovation

• Stay up to date with the latest design trends, emerging content formats, and AI-powered design tools.

• Proactively propose innovative visual concepts that align with YetiTech’s marketing and revenue goals.

• Regularly conduct competitive research to identify design opportunities and optimise creative performance.

Quality Assurance and Brand Consistency

• Ensure all creative assets adhere to brand guidelines, maintaining consistent tone, style, and visual identity.

• Review and refine assets based on stakeholder feedback to ensure high first-round acceptance rates.

• Support ongoing quality improvement by actively seeking feedback and refining creative processes.

Proficiency in Industry Tools

• Maintain proactive communication with internal stakeholders, including marketing, sales, and product teams, to ensure alignment on project goals.

• Respond to creative briefs within 2 hours and deliver assets on tight deadlines without compromising quality.

• Participate in regular creative brainstorming sessions to align visual strategies with business goals.

REQUIREMENTS:

Education & Experience

• Bachelor’s degree in Graphic Design, Multimedia, Digital Marketing, or a related field.

• 3+ years of experience in visual content creation, video production, or multimedia design.

• Experience working with tech companies, SaaS products, or digital marketing agencies is highly preferred.

Technical Skills

• Strong command of graphic design, video editing, and motion graphics.

• Experience with UI/UX design principles is a plus.

• Familiarity with social media algorithms, advertising formats, and content strategies.

Soft Skills

• Creative mindset with a strong attention to detail.

• Excellent communication and collaboration skills.

• Ability to manage multiple projects under tight deadlines.