发布 Jul 20, 2019 7 查看
Candidate must have a strong grasp on running Paid advertising campaigns on Google Adwords & Bing, current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Holding 5 – 6 years of experience in same domain. He/ she will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
· Plan and execute all paid advertising campaigns on specially on Google Adwords, Bing and other social media platform such as Facebook, Instagaram,YouTube & Twitter.
· Worked on different PPC Models including CPC & CPA
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
· BS/MS degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
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