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Digital Strategist

AT&R

卡拉奇，巴基斯坦

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发布 Oct 30, 2019 3 查看

PKR. 40,000 - 50,000/Month

Works within the company to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business.
Create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.
Responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data.
Evaluate and implement improvements on digital strategy.
Research the latest digital tools and interactive trends.
Optimize SEO.
Create integrated and cost-effective digital strategies.
Drive value for the organization.
Analyze and report on digital campaigns.
Analyze customer and user data.
Engage with clients, sales teams, and management.
Map out how digital assets will be optimized for business results.
Define and action digital events.
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
Research products, services and current strategies to identify new opportunities
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Build strong clients relationships through social media interaction
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Identify advertising needs
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments
Provide partnership and counsel to an internal Subject Matter team and, by extension, the firm’s clients
Provide insight on emerging trends and social media developments
Ensure quality of work and flawless execution maps back to initial strategy
Utilize cutting-edge tools and techniques to help support business objectives, advance storytelling and drive engagement
Develop insights based on Subject Matter data tools, knowledge of the client need and knowledge of political trends impacting client topics
Collaborate with our creative team to inspire and develop innovative solutions to solving client challenges across channels
Identify ways to measure success against the campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders
Participate in content production from insights to execution to analytics to ensure it is “on strategy”