Digital Marketing Expert

We are seeking a skilled and experienced Digital Marketing Expert / Media Buyer to join our team. As a Digital marketing expert, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, with a primary focus on TikTok, Meta (Facebook and Instagram), and Google Ads.

Position Responsibilities:

Develop and execute paid social media campaigns across platforms like TikTok, Facebook, Instagram, and Google Ads.
Conduct in-depth audience research to identify target demographics, interests, and behaviors.
Set up, launch, and optimize high-performing paid ad campaigns end-to-end.
Monitor campaign performance and analyze data to optimize for KPIs and ROAS.
Collaborate with creative teams on compelling ad copy, images, and videos.
Continuously research industry trends and emerging platforms for new campaign opportunities.
Prepare reports on campaign metrics, insights, and optimization recommendations.

Required Skills and Experience:

1-2 years of experience managing paid social ad campaigns.
Expert knowledge of TikTok Ads, Facebook Ads Manager, and Google Ads platforms.
Understanding of targeting tactics, bidding, budget management, and optimization.
Strong analytical skills and data-driven decision-making abilities.
Proficient with e-commerce metrics such as ROAS, CPA, CTR, etc.
Excellent communication and presentation abilities.
Outstanding organizational and time management skills.
Self-motivated with the ability to work independently.

We offer competitive compensation packages for qualified candidates. Base salary starts at 30,000 to 100,000 PKR. Additional performance incentives and bonuses are available for top performers who grow accounts and exceed targets.