Responsibilities:
- Plan and manage digital marketing budget and ensure budget is spent across performance channels efficiently.
- Maintain and manage all social media channels (LinkedIn, Instagram, Facebook)
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Design and execute ad-hoc email marketing campaigns (HubSpot)
- Support with content writing for social media, emails, corporate websites, presentations
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Strong Analytical Skills & Decision-making skills
Requirements:
- Bachelor’s degree in marketing or a related field
- 3 years or plus experience
- Must have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Highly goal-oriented individual and have excellent communication skills.
- Self-motivated yet customer-focused
- Proficient in deriving insights from data, fluent in slicing/dicing data
Skills Required:
- Hands-on experience in Google Analytics, Google Tag Manager and/or other tracking software.
- Google AdWords and Analytics certifications.
- Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
- Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
技能
The initiative aims to simplify the tax filing process for individuals; especially salaried class, and to promote the culture of documentation in Pakistan. Befiler makes tax filing easy for the common man who have little or no financial knowledge, without having need to engage expensive tax consultants.
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