We are looking for an experienced Digital Media Expert with sufficient expertise for a foreign company branch office in Lahore.
Optimizing landing and product pages on regular basis (for organic search and google shopping).
Work towards a content strategy to help develop the blog, aiming to increase branding, traffic, revenue and improve ASO rankings.
Identify trends and assist with conducting keyword research, competitor analysis, and overall reporting, recommending new pages and product ranges.
Use tools such as Google Search Console and Analytics for various tasks, as well as a range of ASO tools to report on traffic, rankings, etc.PR initiatives, working with bloggers and news sites to promote products and gain coverage wherever possible.
Keeping up -to- date with ASO and marketing trends.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Knowledge of keyword tools including Google Keyword Tool.
• Experience working with Google Adds and universal add campaigns.
• An up to date, working knowledge of current marketing trend