Digital Marketing Specialist

Canada Prime Marketing (Lahore Office, Gulberg)The new office launched!

Digital Marketing Specialist

Rs 35,000 - Rs 50,000 a month

Start: Immediately - Full-Time

Canada Prime Marketing (CPM) is a Canadian based Marketing company opening its 4th office and first in Pakistan (Lahore).

CPM was launched in 2010 and currently ranked as Canada's-Fastest Growing company by PROFIT500 in Macleans Magazine for 2017, 2018 & 2019. 

It also Was featured as Canada's Top Growing Company by Globe and Mail 2019.

As our first international expansion in the Pakistan market, we are currently looking for Digital marketing team members;

Job Description - Digital Marketing Specialist

Requirements and qualifications:

• 2 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impression
• Excellent knowledge of Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal, presentation and communication skills

Job Duties and roles:YouTube, LinkedIn, Facebook, Instagram, Twitter & TiK ToK

• Concept creative ideas that result in effective, breakthrough communication
• Develop creative deliverables, including but not limited to - digital, social and brand presentations
• Develop, implement and manage our social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback
• Adhere to rules and regulations(So the ads don't get blocked or flagged)
• Present to Senior Management

TikTok

• Partner with clients and agencies to develop best in class advertising on TikTok account to Identify, develop and maintain a unique, consistent tone-of-voice for the TikTok brand, clients and agencies
• Facilitate brainstorms - toeing the line between creative expression and brand realities
• Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations

YouTube

The Marketing team focuses on our highest priorities, YouTube Strategy, Video editing and promotions, ambiguous problems that span early-stage growth initiatives, and assessing strategic rationale for YouTube external investment opportunities.

• Research competitors
• Create useful, creative content
• Collaboration: You will be contacting/strategize the popular face in Pakistan including stars, singers, anchors, influencers or any established business.
• They have built huge followings around their channels, which can garner millions of followers and billions of views. Must collaborate with someone who has a similar audience to ours.
• Link back to the website: You must have the knowledge of how to drive the traffic to the website and cross-functional social media accounts.
• Finding innovative ways to add annotation within the video or add a link in your subscription box.
• Create Calls-to-Action
• Consistency: If you aren't consistent, you're not going to see results, which is to say it doesn't end with how often you post the videos
• you also have to be consistent with their quality.
• Don't over-promise what cannot be delivered.

Job Type: Full-time

Experience:

• Digital Marketing 3 Years (Preferred)

*APPLY ONLINE ONLY*

Job Types: Full-time, Contract

Salary: Rs 35,000.00 to Rs 50,000.00 /month