ABN AMRO is an international bank with European roots. We have a clear focus on consumer and commercial clients in our local markets and focus globally on select multinational corporations and financial institutions, as well as private clients. Our business mix gives us a competitive edge in our chosen markets and client segments.
Our strategy is built on leveraging our advantages as a Group to create the best value for - and with - our clients.
We are active in four principal customer segments: Personal Banking, Private Banking, Business and Commercial and Corporate and Institutional.
Although we serve a broad range of clients, our strategic focus is on the mid-market segment. This is the client area where we have a strong and distinctive competitive advantage and where we feel we can be most profitable in the future.
The ABN AMRO Corporate Values and Business Principles provide the framework within which we carry out our operations.