The Vision:

"We are committed. Above everything else, Dawlance places its top priority on the satisfaction of human beings the satisfaction of its customers, partners and employees. All our policies and approach towards work revolve around our corporate belief."

Corporate Belief:

Individual must be respected. The customer must be given the best possible products and services.
Excellence and superior performance must be pursued.

Corporate Responsibilities:

Advancing the standard of living in Pakistan by manufacturing reliable and affordable electrical products.

Implementation of first class production engineering.
Development of our employee not only for the firm's benefit but to contribute to each employee personal growth.
Major contributor in restoring Pakistani status and prestige.
To reinforce value like harmony, solidarity, discipline and dedication.

Business:

Manufacturing and marketing of domestic appliances.

Market Position:

Leader in household appliances in Pakistan
Largest company engaged in appliances business

Customers:

Up to Middle Upper Class of Pakistan.