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PPC/ Google Adwords and Social Media Expert

CricksLab

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PKR. 50,000 - 80,000/Month

Digital Marketing Accounts Manager for an Agency

Analysis, Prosposals and Management:

Analysing & Proposing Digital Marketing Strategies and Proposals for Clients
Creating Measureable KPIs and Reporting
Creating and Handling high Budget Google Adowrds Accounts
Conversion Analysis and Optimization Suggestions Reports
Creating Social Media Strategies and getting them implemented with help of Team or individually
Hiring and Managing a Team of Copy Writers, Link Builders for SEO
Should be able to work alone initially and gradually add team members

PPC Responsibilities:

Perform daily account management and of pay per click accounts on Google AdWords, Facebook, Yahoo, Bing and other search platforms for a variety of clients.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget
caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer the web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Work closely with the other team members to meet client goals.

Professional Competencies

Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational and time management skills.

Professional Skills & Qualifications

Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Proficiency in MS Excel and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
AdWords / Bing certification a plus.