发布 Jul 26, 2021 40 查看
- Responsible for Execution, coordination and deployment of marketing plans to achieve short terms & long-term brand and business objectives
- Work closely with creative, media, digital, PR & activation agencies for implementing & executing best in class execution on all the fronts for driving brand equity.
- Support the marketing manager in development of communication Strategy for existing & new products.
- Take lead in initiating & execution of the marketing plans and come up with clutter breaking ideas for driving consumer engagement & developing designs of all promotional material (POS, catalogues, market branding, recipe books, TVC, etc.) with Creative Partn
- Work on Media plans against the set KPIs on traditional media -CPRP, OTS, Reach and Ratings
- Incumbent also needs to evaluate run media plans based on benchmarked KPIs as per planned targets
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Design develops and executes special projects such as innovative and creative ideas related to communication team or either other, related to products’ promotion as assigned by the management or self-initiated.
- Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
- Handles and records invoices and forward those to the finance department.
- Signs off the expenses of marketing (communication) department.
- Overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.
- Forming annual PR strategy and Quarterly plans with PR Partners
- Manage Product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution.
- Represents Dawlance Brand proposition externally and internally. Evangelize customers, partners and participate at conferences.
- Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements.
- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
- Ensuring an integrated marketing communication message goes out through all the channels of communication
- Works closely with all product managers to develop briefs which in turn would form the basis of communication on relevant channels
- Work towards aiding and directing yearly communication strategy of the brand through his/her specific communications marketing plan
- Ensure strategic alignment of objectives & deliverables between local and global team and execute the projects accordingly
Dawlance Group of Companies
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen
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