A sales consultant is responsible for promoting and selling life insurance policies to potential clients. The primary goal of a sales consultant is to generate revenue for the company by acquiring new customers and retaining existing ones.
The key duties of a sales consultant are:
To be successful as a sales consultant in a life insurance company, one should possess excellent communication and interpersonal skills, strong sales and negotiation skills, and the ability to work independently and as part of a team. Additionally, a sales consultant should have a good understanding of the insurance industry, different life insurance products, and the needs of potential clients.
In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business. ,