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Search Engine Optimization Expert

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

We are looking for an SEO Strategist who will be responsible to manage all Search Engine Optimization and marketing activities such as Content Strategy, Link Building, and Keyword Strategy to increase rankings on all major search networks along with managing all SEM campaigns.

Responsibilities

Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement the link-building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Analyzing keywords and SEO techniques used by competitors.
Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines.
Compiling and presenting SEO guidelines.

Requirements

Minimum 3 years of proven SEO Experience with website optimization tools.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Knowledge of ranking factors and search engine algorithms.
Experience with website analytics tools and bid management tools and Familiarization with Google analytics.
Ability to think creatively, and strategically, and resolve problems.
Excellent verbal and written communication skills.
Ability to work within a team and independently.
Strong organizational, time management, and analytical skills.