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Digital Marketing Specialist – Google Adwords

We are urgently looking for an experienced Google Adwords/Bing professional for our US based Client in the Telecom industry. The ideal candidate must have at least three years of experience in paid search marketing. The candidate should also be results driven, ambitious, organized, articulate, and a self-starter. The specialist will be responsible for developing, implementing, launching and monitoring paid search campaigns.

Job Duties & Responsibilities

· Monitor and report performance of campaigns

· Effectively manage budgets throughout the month

· Manage and optimize campaigns utilizing best practices

· Collaborate with the Client Success Team on research and strategy

· Assist team members with questions, tasks, and trainings as needed

· Attend and contribute during client calls as required

· Maintain your expertise, educating client about changes in the industry and how to capitalize on those developments

· Your focus will include keyword/target research, PPC, retargeting, display network advertising, bid strategies including ECPC/CPA etc.

· Analyze effectiveness ad copy variation testing and landing page strategies

· Conduct extensive audience, keyword, placement, and platform research to help inform paid media strategies

· Take an active role in developing digital strategies for client that support their overall digital marketing program