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Digital Marketing Manager

IONEK Private Limited

拉合尔，巴基斯坦

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发布 Jun 22, 2018 7 查看

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile digital marketer who will be working for our startup that is expected to go beyond anyone's imagination.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.

Manage the right mix of content to create integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media.

Research and analyze competitor SEM campaigns

Manage our presence and bidding on difference freelancing websites

Develop effective display campaigns, including banner ads, social media, and retargeting.

Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.

Write content and press releases

Design, build and maintain our social media presence

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Instrument conversion points and optimize user funnels

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.

Use analytic skills to identify and test emerging opportunities for business market growth and improvement.

Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI

Requirements

BBA/MBA/MS in marketing degree in or a related field
2-3 years’ experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Experience managing PPC, SEO and Affiliate programs.
Solid knowledge of website analytics tools (e.g., Google Analytics and others)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Good taste, a sense of aesthetics and a love for great copy and witty communication
Excellent writing skills (content creation and press releases)
This position is for afternoon shift (11-8 or 12-9)