Business Development Executive (Upwork & LinkedIn Outreach)

Job Summary
We are seeking a highly skilled and motivated professional to optimize and manage multiple Upwork profiles, driving improved rankings and increased client conversions. This role involves developing and executing strategic bidding and engagement plans on Upwork, crafting tailored technical proposals, and conducting targeted B2B outreach via LinkedIn. The ideal candidate will possess strong expertise in profile optimization, proposal writing, and client relationship management, with a keen understanding of B2B sales processes and Ideal Customer Profiles (ICPs). This position requires excellent written communication skills and the ability to efficiently manage multiple profiles and client pipelines.

Key Responsibilities
- Optimize and manage several Upwork profiles to enhance visibility, improve rankings, and increase client conversion rates.
- Develop and implement effective bidding strategies and engagement plans tailored to the Upwork platform to maximize project wins.
- Write customized, technical cover letters and proposals that resonate with potential clients and address their specific needs.
- Conduct LinkedIn-based B2B outreach to generate leads, build relationships, and expand the client base.
- Design and execute pitching and follow-up strategies to nurture prospects and convert them into active clients.
- Analyze and apply Ideal Customer Profiles (ICPs) to target the most relevant and high-potential clients effectively.
- Manage multiple client pipelines simultaneously, ensuring timely follow-ups and consistent communication.
- Collaborate with internal teams to align profile content and proposals with overall business goals and client expectations.

Required Qualifications
- Proven experience in optimizing Upwork profiles and managing multiple accounts to improve ranking and client engagement.
- Strong skills in writing technical and tailored proposals and cover letters that effectively communicate value propositions.
- Demonstrated ability to develop and execute strategic bidding and engagement plans on freelance platforms.
- Proficiency in LinkedIn B2B outreach techniques, including lead generation and relationship building.
- Solid understanding of B2B sales processes and client acquisition strategies.
- Excellent written communication skills with attention to detail and clarity.
- Ability to manage multiple profiles and client pipelines efficiently without compromising quality or deadlines.
- Familiarity with identifying and targeting Ideal Customer Profiles (ICPs) to optimize outreach efforts.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in digital marketing, CRM tools, or sales automation platforms will have an advantage. This role offers the opportunity to work in a dynamic environment focused on growth and client success, with potential for professional development in freelance platform management and B2B sales strategies.

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This position is ideal for a proactive, detail-oriented individual who thrives in a fast-paced environment and is passionate about leveraging digital platforms to drive business growth. If you have a strong background in Upwork profile management, proposal writing, and B2B outreach, we encourage you to apply.