Job Summary
We are seeking a dynamic and creative Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance brand awareness and engagement across multiple platforms. This role requires a proactive individual who can create compelling content in both English and Arabic, monitor emerging trends, and optimize campaigns based on performance data. The successful candidate will play a key role in elevating our social media presence and driving meaningful interactions with our audience.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with overall marketing goals and brand identity.
- Create engaging, relevant, and high-quality content tailored for various social media platforms, ensuring it resonates with diverse audiences.
- Stay informed on the latest social media trends, tools, and best practices to keep our strategies innovative and competitive.
- Monitor and analyze social media performance metrics regularly, using insights to refine and improve content and campaign effectiveness.
- Collaborate with cross-functional teams to ensure consistent messaging and brand voice across all channels.
- Manage day-to-day social media activities, including scheduling posts, responding to comments, and engaging with followers to foster community growth.
Required Qualifications
- Proven proficiency in creating engaging and culturally relevant content in both English and Arabic.
- Strong understanding of popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and their respective algorithms.
- Ability to work independently with minimal supervision, demonstrating initiative and creativity in content development and strategy execution.
- Excellent communication skills, both written and verbal, with a keen eye for detail and quality.
- Analytical mindset with experience in interpreting social media metrics and using data-driven insights to optimize campaigns.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in graphic design, video editing, or digital marketing tools will have an advantage. Familiarity with social media management platforms and analytics software is also beneficial.
This role offers an exciting opportunity to contribute innovative ideas and shape the social media presence of a forward-thinking organization. We value creativity, independence, and a passion for staying ahead in the ever-evolving digital landscape.
If you are a motivated social media professional fluent in English and Arabic, eager to make an impact, we encourage you to apply and join our team.