PR and Influencer Relations Executive

Job Summary
We are seeking a dynamic and results-oriented Public Relations and Influencer Marketing Specialist to join our team. This role is pivotal in enhancing our brand’s image and presence through strategic public relations initiatives, influencer collaborations, and engaging events. The ideal candidate will have a strong background in managing PR campaigns, social media content, influencer partnerships, and referral programs, while demonstrating excellent project management and communication skills. This position requires creativity, analytical thinking, and a proactive approach to driving brand growth across multiple platforms.

Key Responsibilities
- Develop and implement comprehensive public relations strategies aimed at strengthening the brand’s reputation and market presence.
- Coordinate and oversee social media campaigns, ensuring content aligns with brand goals and resonates with target audiences.
- Monitor and analyze the performance of PR campaigns using relevant analytics tools, making data-driven adjustments to optimize results.
- Identify, engage, and nurture relationships with key influencers across platforms such as Instagram, YouTube, and TikTok to amplify brand visibility.
- Plan, execute, and manage influencer marketing campaigns, tracking their impact and reporting on effectiveness and ROI.
- Build and maintain long-term partnerships with influencers and other brand collaborators to sustain ongoing brand awareness efforts.
- Develop and administer referral programs tailored for brand ambassadors and influencers, incentivizing referrals to drive growth.
- Track referral program metrics rigorously to ensure performance targets are achieved and identify opportunities for improvement.
- Collaborate closely with sales and marketing teams to align referral initiatives with broader business objectives and brand strategies.
- Design and launch innovative campaigns that actively engage ambassadors and influencers in promoting referral programs and expanding reach.
- Plan, organize, and execute both indoor and outdoor events, including corporate functions, product launches, conferences, and brand activations.
- Manage event logistics, vendor relationships, and cross-functional coordination to ensure seamless execution within budget and timelines.
- Conduct thorough post-event evaluations to measure success and gather insights for enhancing future events.

Required Qualifications
- Proven experience in public relations, influencer marketing, and social media campaign management.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Excellent communication and interpersonal skills to build and maintain relationships with influencers, partners, and internal teams.
- Proficiency in digital marketing tools, social media platforms, and campaign analytics software.
- Creative mindset combined with a resourceful and results-driven approach to problem-solving.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in referral program development and event management will have a distinct advantage. The role offers the opportunity to work in a collaborative environment where innovation and strategic thinking are highly valued.

If you are passionate about leveraging public relations and influencer marketing to drive brand growth and enjoy managing impactful campaigns and events, we encourage you to apply. Join us and contribute to elevating our brand’s presence in a competitive marketplace.