- Research, develop and implement sales and marketing strategies, standard operating procedures, promotional campaigns and practices companywide that elicit the recognition objectives of the company.
- Work closely with CEO to improve and implementing the policies companywide and company’s brand building
- Deploying successful marketing campaigns and own their implementation from ideation to execution.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of sales & marketing objectives
- Plan, develop, and implement comprehensive strategies to increase brand recognition and drive lead/user acquisition across online, paid advertising channels.
- Provide analysis to demonstrate goal achievement and areas of optimization.
- Make effective budgeting strategy for each marketing campaign, activity and communicate it to CEO for approval.
- Monitor and control the expenditures effectively.
- Prepare report of expenditures and submit it to Manager Operations.
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Monitor and report on effectiveness of marketing activities
- Continually test and optimize campaigns to maximize effectiveness
- Exploring ways of improving existing products and services, and increasing profitability.
- Identifying target markets and developing strategies to communicate with them.
- Monitoring and analyzing market trends.
- Preparing online and print marketing campaigns.
- Planning and implementing promotional campaigns
- Creation and publication of all marketing material in line with marketing plans in terms of industry and consumers.
- Studying competitors' products and services
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