Role Essentials and Responsibilities:
- Formulate, execute, and oversee our SEO strategies for Canadian projects, ensuring alignment with market-specific requirements.
- Drive organic search optimization to achieve top performance and maximize ROI.
- Undertake comprehensive keyword research tailored to the Canadian market.
- Maintain and report on essential SEO metrics, providing insights into performance and opportunities.
- Analyze various performance indicators, such as redirects, click-through rates, and bounce rates, compiling and presenting detailed reports.
- Develop accurate buyer personas for our Canadian audience to refine targeting and content strategies.
- Promptly address and resolve SEO issues or gaps, enhancing our online presence.
- Recommend and implement process improvements for greater efficiency and effectiveness.
- Work closely with our web development and marketing teams to ensure SEO strategies are integrated across all platforms.
- Stay updated on the latest trends and best practices in SEO and digital marketing, particularly within the Canadian context.
- Seamlessly integrate SEO efforts with content, design, social media, and pay-per-click (PPC) marketing strategies.
Requirements:
- A proven track record as an SEO Manager, SEM Manager, or similar leadership role, with a focus on Canadian or similar markets.
- Comprehensive understanding of modern SEO practices, with a particular focus on Canadian digital landscape nuances.
- Proficiency in HTML/CSS.
- Strong skills in SEO analytics and reporting.
- Expertise in using key SEO and web analytics tools (e.g., Conductor, Screaming Frog, MOZ, Google Analytics, WebTrends).
- Exceptional communication skills in English, capable of effectively coordinating with Canadian teams and stakeholders.
- Demonstrated organizational and leadership abilities.
- Analytical mindset with a strong numerical aptitude.
- Bachelor's degree in Marketing, Business, or related field preferred.
Desired Skills:
- In-depth knowledge of SEMrush.
- Ability in SEO Copywriting, especially tailored to Canadian audiences.
- Experience with E-commerce SEO, particularly for Canadian projects.
- Mastery in Keyword Research with a focus on the Canadian market.
- Solid understanding of SEM, SEO Audits, Search Engine Submission, Search Engine Technology, and Search Engine Ranking.
This position is perfect for someone looking to impact the digital marketing strategy of a dynamic tech company, with a specific focus on Canadian projects. Strong English communication skills are essential for coordinating with our Canadian team, offering a unique opportunity to contribute to international projects right from our Lahore office.
Mashkraft is a technology offering firm specializing in mobility solutions, web apps and eCommerce products.
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