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Brand Manager

Raza Restaurant

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PKR. 9,000 - 10,000/Month

Job overview:

Overall custodian of the creative development and marketing strategy for the relevant Brand.
Plans and develops communication strategies in a consistent manner in-line with the defined brand image
Achieve the targeted brand saliency and make the brand relevant to changing consumer needs

Major Job responsibilities:

Establish both short- and long-term strategic marketing plans and programs to achieve company objectives
Manage relationships with relevant agencies to get best work output
Work with internal stakeholders to define best go-to-market strategies for the products and services including ATL, BTL and other marketing avenues
Responsible for development and execution of thematic & tactical campaigns as well as collateral & ensure timely delivery of the same.
Lead the agency through proper briefing of projects
Monitor Brand Health and develop analysis vis-à-vis competition
Ensure Brand guidelines are met for all marketing material developed for internal and external customers
Ensure timely approvals from management for projects for better cost management
Measure the impact of various marketing campaigns through post campaign analysis
Lead the team from the front and guide them for better results.

Knowledge & Skills:

Knowledge and ability to monitor market trends
Should have an understanding of audio visual execution
Knowledge and ability to gather relevant, accurate and reliable information to support product teams in their day to day product development and marketing decisions vis-à-vis target audience feedback
Demonstrates capability to coordinate with agencies for the development, production and distribution of audio/visual materials as well as other broadcast media materials
Should be a team player and enjoys working as part of an energetic marketing team
Should be a mature and pro-active candidate and be able to adapt working style to suit internal clients and external vendors
Good organizational planning and budgeting skills
Strong analytical, written, verbal presentation and interpersonal Skills