We are looking for a Digital Marketing Lead to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What are we Looking for:
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. A strong SEO grasp is essential. The Digital Marketing Lead will work with the marketing team, supporting teams (such as developers/designers), and vendors to launch campaigns on time and on budget.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and content marketing campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize website content & lead generation based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with design team for email marketing campaigns & other design needs
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage and host corporate company events
Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console, SEMRush, MailChimp)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Rolus Tech consists of a team of highly qualified and dedicated individuals with an interestingly proficient mix of professional backgrounds. As business enterprises around the world recognize the importance for incorporating CRM software into their operations for achieving maximum employee productivity and complete customer satisfaction, the demand for Sugar CRM expands globally. Observing the rise in demand for Sugar CRM allowed us to identify a niche in the market for providing Implementation Consultancy, Customization and Support services to users. After obtaining higher education qualifications from some of the best academic and research institutions in the United Kingdom, We decided to pursue respective careers in the global IT industry. It was not long before we realized the immense scope of opportunities that existed in the global market for providing Web based Solutions. As a result, we opted to choose the entrepreneurial path towards providing affective web based solutions to an international customer base. While interacting with clients from different parts of the world we realized the importance for Customer Relationship Management (CRM) software. Therefore, apart from providing complete Web Based Solutions and Dedicated Resources, we now specialize in providing complete Sugar CRM solutions to an international clientele.
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