SEO/Digital Marketing Specialist

Alpha Global Team, a prominent reseller of advanced IT and hardware solutions with a strong presence in the United States, United Kingdom, Canada, and Europe, is looking for an experienced SEO/Digital Marketing Executive. This full-time, on-site role is based in Lahore and requires working night shifts aligned with the USA Eastern Time Zone. The successful candidate will manage multiple website brands, including e-commerce and service-based businesses primarily operating in the USA, UK, and Canada. The ideal professional will be a self-motivated multitasker focused on enhancing website rankings on Google through innovative SEO strategies and digital marketing initiatives.

Key Responsibilities
Plan and execute comprehensive digital marketing campaigns encompassing SEO/SEM, email marketing, social media, display advertising, and marketing database management. Build and maintain a strong social media presence across various platforms to engage target audiences effectively. Measure and report the performance of digital marketing efforts by analyzing ROI and key performance indicators. Collaborate closely with content teams to develop engaging digital content for websites, blogs, social media channels, and email newsletters. Develop and implement SEO optimization strategies to improve search engine rankings and visibility. Conduct thorough keyword research to enhance website content and marketing materials. Set measurable goals to track improvements and monitor daily SEO performance metrics to evaluate the effectiveness of strategies. Update website content and links regularly to maximize optimization and search engine visibility. Drive brand awareness and increase market share through targeted digital initiatives. Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis to nurture leads and retain customers. Stay current with the latest digital marketing trends, tools, and best practices, recommending new approaches to improve campaign outcomes.

Required Qualifications
Bachelor’s degree or higher in a relevant field. Minimum of four years of proven experience in SEO and digital marketing. Demonstrated success in developing and executing effective SEO and digital marketing strategies. Strong expertise in link building, analytics, on-page SEO, keyword research, data mining tools, and SEO audits. Working knowledge of HTML, CSS, and JavaScript. Deep understanding of search engine algorithms and ranking methodologies. Ability to perform competitive industry analysis. Excellent written and verbal communication skills. Comfortable working with large volumes of data daily. Familiarity with WordPress or other content management systems. Experience using SEO tools such as Google Analytics or Adobe Analytics. Creative thinker with a proactive, problem-solving mindset. Ability to work independently and collaboratively in a fast-paced environment. Prior experience working with companies based in the USA or UK is essential. Punctual, dependable, and committed to long-term employment.

Preferred Qualifications and Benefits
Experience in broader marketing areas such as customer growth and promotional activities is a plus. Competitive salary range between Rs80,000 and Rs120,000 per month. Opportunities for professional growth and advancement within a collaborative and supportive team environment. Engagement with exciting and innovative projects. This position requires on-site attendance at Al Hafeez Executive, Firdous Market, Gulberg III, Lahore, with no remote work option. Candidates must be prepared to commute reliably or relocate to Lahore before starting. The role follows a night shift schedule from 6:00 PM to 3:00 AM USA Eastern Time.

This position offers a rewarding opportunity for a motivated digital marketing professional eager to contribute to a dynamic company with a global footprint while working in a structured and supportive environment.