发布 Dec 26, 2020 14 查看
- Manage both on-site and off-site SEO for the company.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage of organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Google Tag Manager and Google Ads.
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Soliton Technologies
Soliton Technologies is a healthcare IT/software development company operating since 2005 an international healthcare technology solution delivering to hospital systems, national governments, with several leading EMR/EHR vendors and multi-million member insurers. Soliton Health facilitates medical industry with the state of the art set-up providing clinical analytics and evidence-based medical content to physicians, hospitals and government set-ups worldwide. Healthcare technology is Solitons core focus and content that ultimately translates into the making of order sets, public health reporting, analytics and clinical decision support.Trusted by thousand of EMR, EHR venders ranging small to medium enterprises, Soliton Health provides technology and value added services to help you profit from todays performance driven reimbursement environment.
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