发布 Mar 11, 2024 310 查看
You will be responsible for managing all online marketing efforts to drive traffic, engagement, and conversion. This role requires a strategic thinker with a deep understanding of digital marketing channels and proven experience in developing and executing successful marketing campaigns.
Social Media Management:
1. Managing all the Social Media Platforms including YouTube, Facebook, Instagram, Twitter, and TikTok.
2. Post Organic content on all TCL Pakistan Social Media channels.
3. Develop Digital Media Marketing strategies and plan, including website.
4. Prepare Social Media content calendar for different products
5. Execute & optimize the Paid Social Media campaigns across Facebook, Instagram, Twitter, PPC, Display, Discovery, Stories, YouTube Ads, etc.
6. Prepare the media buying plan for Social Media Platforms.
7. Review and reply to social media comments.
8. Managing the different Flagship Store location campaigns through Google & Facebook, Pin location on Map & Google My Business.
9. Run the Daraz Paid Campaign on different SM channels like (11.11, 12.12, etc.).
10. Coordinate with the designer for different artworks.
11. Measure the performance of digital marketing efforts using Web Analytics Platforms (Google Analytics) etc.
12. Implement different Tags like Google Analytics, Conversion Tracking, Remarketing Tag, etc., as per decided tracking Goals through Google Tag Manager.
13. Managing and executing the APP install campaign & engagement on different Social Media platforms.
14. Coordinate with the PR & Brand team to timely publish Blogs, Videos, and relevant News to a different website.
15. Coordinate with the Google & Facebook Customer Solution Managers for different campaigns.
16. Coordinate with a Finance department for Purchase Order, Budget Planning, invoicing & Payment of Social Media channels
17. Get the new training & learning for any impediments/roadblocks in my progress.
18. Social Media & Web Digital Tools
a. Responsible for introducing the New Digital Tools for social media & Website
b. Send monthly & promotional email newsletters through Mailchimp
c. Send web notifications to the TCL website customer
d. Coordinate with the agency for plugin integration
e. Test the tools and provide feedback to the agency regarding different issues
f. Develop the monthly performance report
技能
TCL Electronics Pakistan (Pvt.) Ltd.
TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations of building one of China’s most innovative and resourceful enterprises. Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group. Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition./p
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