发布 Aug 31, 2021 31 查看
Duties and Responsibilities:
- To prepare growth marketing strategy for the organization that is aligned with the business goals.
- Manage all digital marketing operations for Easypaisa along with managing digital agency and ensuring deliverance of relevant performance KPIs
- Acquire new customers on the App and maintain CAC (Customer Acquisition Cost)
- To create effective & timely reporting mechanisms – which would keep key stakeholders informed about the progress of campaigns/achievement of key business objectives.
- Ensuring a strong governance framework is being followed while not compromising on the speed or quality of work and co-ordination with Digital Media agency
- Continuously improve online customer and user experience across all digital touch points to improve conversion and ROI via effective placement of brand message/advertisements on various digital platforms
- Responsible for the continuous development of the channel through analysis Closed Feedback Loop (CFL) and customer surveys (BLS)
- Always experimenting with new growth platforms and approaching A/B testing with scientific approach.
- Continuously explore organic channels of growth to acquire new users and to engage existing ones.
- To work closely with Segment teams to come up with value propositions that aid top of the funnel customer acquisition as well as customer retention.
- Work with Product team to prepare plans for Product GTM and growth.
- Managing commercial digital marketing finance from an internal audit/payments point of view. This includes, budgeting, accruing expenses, & managing payments & re-conciliations during every month.
- Ability to work as a team member /leader and having the skill set to work in a partnership environment to generate synergies from across functions
- Incumbent shall be responsible to adhere by Telenor Microfinance Bank Behaviours & Values in all aspects of his/her work conduct.
- Ensure that a culture of risk and compliance management is implemented, and institute performance measures tied to individual risk and compliance responsibilities.
Telenor Microfinance Bank
pstrongOverview/strong/ppTelenor Microfinance Bank Limited is jointly owned by Telenor Group, the leading telecommunications company across Scandinavia and Asia with 174 million customers, and Ant Financial, the operator of the world's leading payment and lifestyle platform Alipay that's also an affiliate company of Alibaba Group. It is the first scheduled microfinance bank of Pakistan that provides a range of innovative banking solutions./ppTelenor Microfinance Bank created history in 2009, when it launched Easypaisa, Pakistan’s first branchless banking platform and the country’s only GSMA mobile money certified service. With the largest footprint in the country, Easypaisa has since then evolved into a digital lifestyle enabler which is leading the fintech revolution in Pakistan./ppMotivated by its strongvision of ‘transforming the financial landscape of the country’/strong, Telenor Microfinance Bank is on stronga mission to provide ‘instant access to convenient digital financial services’/strong that benefits the people of Pakistan. Telenor Microfinance Bank is empowering people to truly adopt the digital way of life./pp /ppstrongOur Values:/strong/pp• Customer First./pp• Create Together./pp• Keep Promises./pp• Be Respectful./p
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