发布 May 29, 2025 126 查看 Report Job
Pakistan Product information collection:
- Conduct in-depth research on Pakistan's feature phone and smartphone markets, analyze consumer preferences, channel structures, regulatory policies, and competitor dynamics to assist in formulating localized product strategies.
- Identify region-specific demands (e.g., religious calendars, loudspeakers, waterproof/dustproof features) and explore product localization solutions.
- Local Roadmap Management:
- Participate in local product planning, define core selling points (e.g., pricing tiers, hardware configurations, localized OS features), assist in pricing strategies, and drive execution.
- Monitor post-launch product performance, leveraging sales data and user feedback to drive iterative optimizations.
- Collaboration with Headquarters:
- Coordinate between domestic product teams and overseas local teams to resolve compliance issues (certifications, data privacy), supply chain, and after-sales challenges.
- Support local marketing and sales teams in planning culturally aligned campaigns (e.g., Ramadan promotions, KOL collaborations).
- Competitive Barrier Development:
- Research regional competitive landscape and formulate differentiated strategies against rival brands.
- Explore customized product requirements with local partners (e.g., telecom operators, distributors).
Requirements:
- Mandatory Qualifications:
- 3+ years of experience working with mobile phone brands, 5+ years in the mobile industry.
- Full lifecycle experience in at least 1 locally launched mobile product.
- Core Competencies:
- Strong market insight: Ability to extract insights from user interviews, GFK/NPD data, etc.
- Deep understanding of the Pakistani market:✓ Familiarity with key competitors (Infinix/Tecno/Samsung’s local strategies).✓ Knowledge of overall market trends and regional dynamics.✓ Expertise in consumer purchasing habits and decision-making journeys.
- Cross-cultural management skills: Adaptability to multicultural teamwork, adept at managing time zones and communication gaps.
- Risk anticipation: Awareness of local tariffs, import/export policies, and industry standards (e.g., CE/FCC certifications).
- Language Requirements:
- Native Urdu + business English proficiency.
- Chinese language skills are a plus (to liaise with China HQ teams).
Transsion Holdings
TRANSSION Holdings is committed to becoming the most popular provider of smart devices and mobile services for consumers in global emerging markets. The company is best known for its high-quality multi-brand smart devices. Mobile phones are its core products, while it also offers mobile Internet services based on a self-developed operating system. TRANSSION brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix, as well as Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances. After years of expansion, the company has become a leading player in the mobile industries of global emerging markets. In 2019, TRANSSION sold 137 million mobile phones globally. According to IDC figures for 2019, TRANSSION ranks 4th in global mobile phone manufacturers with an 8.1% market share, 1st in Africa (52.5%), 5th in India (6.8%), and 2nd in Bangladesh (15.6%). TRANSSION was included in the Top 50 Chinese Cross-border Brands jointly released by Facebook and KPMG in 2018 for its outstanding performance and brand appeal across global emerging markets. In May 2019, TRANSSION won Twitter Top Influential Chinese Overseas Brand Award. TRANSSION Holdings was listed on the Shanghai Stock Exchange Star Board on September 30th, 2019. TRANSSION three mobile phone brands TECNO, itel, and Infinix ranked 5th, 21st and 27th respectively among the TOP 100 MOST-ADMIRED BRANDS IN AFRICA, a ranking compiled by African Business (June 2020), a well-known Pan-African business magazine. As a Chinese technology company deeply rooted in global emerging markets, TRANSSION has long been committed to working with local communities to create social value. In 2020, TRANSSION and its mobile phone brand TECNO, joined hands with the United Nations High Commissioner for Refugees (UNHCR) to support its global education program, Educate A Child (EAC). This will help improve education conditions and provide quality primary edu
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