Digital Marketing Manager

VisionX is a fast-growing machine vision product company headquartered in New York City with a unique mission to build innovative machine vision systems and products that enhance human productivity. Our business operating model is backed by our ‘mindset’ principles that serve as a guiding framework to work each day relentlessly towards our purpose of becoming the most desirable innovation company in the world by future-proofing humanity, businesses, and society.
 
VisionX between its HQ1 at New York City and HQ2 at Islamabad continues to develop and deploy digital products across the globe for many renowned brands and Fortune 500. We place people outside their comfort zones and develop a new mindset so they can live a self-aware life and realize their potential. VisionX leadership strongly believes in giving back and activating digital health initiatives through its Corporate Social Responsibility initiative – Sehr Foundation.
 
Your role
We are looking for a Digital Marketing Manager responsible for the planning and execution of digital marketing activities and campaigns across emerging, traditional, and social channels. You have a proven track record of establishing and growing the digital marketing function at fast-paced technology companies focusing on B2B SaaS and Consumer marketing.
 
You are smart, energetic, assertive, likable, and excellent at communication at all levels. You understand people, culture, and technology. You are a hustler. Passionate about being a difference-maker for others. Love startup culture. Open to rolling-up your sleeves and work at all the levels. Go above and beyond to make things happen. Own your work and ready to live by VisionX Mindset Principles.
 
Responsibilities
·       Develop digital marketing strategy and roadmap for all the products.
·       Create marketing plans aligned with our strategic objectives to achieve desired results.
·       Work closely and product and sales team on the go-to-market strategy per product.
·       Design and maintain a marketing database for email, social media, and display advertising campaigns.
·       Define and measure marketing metrics across all the channels.
·       Drive forward SEO and SEM working internally and with external partners.
·       Oversee, monitor and prepare reports on performance of digital channels.
·       Partner with internal and external stakeholders to prepare quality content, create landing pages, and manage its timely publication to optimize user experience.
·       Design and manage the budget for digital marketing activities and ensure all the contracts and payments are within the approved budget.
·       Analyze marketing pipeline and identify and implement action plans to improve and maximize ROI.
·       Define campaign components and write clear, persuasive, original marketing content for all aspects of the digital environment, including website, emails (multi-part, nurturing campaigns), blogs, webinars, banner adverts, online content and collateral.
·       Plan, execute, and measure experiments and conversion tests.
·       Use a data-driven methodology to identify trends and gain insights, to improve effectiveness in all marketing paid channels.
·       Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
 
What You Need
·       5+ yrs of progressive marketing experience in the implementation of digital marketing activities especially for the website, blogs and social media campaigns, the analytics and optimization as well as online content development and SEO/ SEM.
·       Experience in a high-tech industry.
·       Experience as being highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate.
·       Experience with Google Ad-words and Photoshop.
·       Experience with managing campaigns on Google, LinkedIn, Facebook, Instagram, and emerging social channels.
·       Experience with and knowledge of Hubspot is a plus.
·       Excellent written and verbal communication skills.
·       Top notch PowerPoint skills and the ability to build a wow-feel for the audience.
·       Video editing skills (preferred).
·       Bachelor's degree in Marketing or Mass Communication.
 
Our mindset
We live each day through the VisionX Mindset principles. We expect you to read, understand, and come prepared to talk about the execution of the similar tenets at your previous job or in your daily life:
1.      We are customer obsessed
2.      We are optimistic
3.      We dive deep
4.      We do more with less
5.      We seek to understand
6.      We are self-aware
7.      We take ownership
8.      We respect each other
9.      We win as a team
10.    We give back to our community
 
Why choose us
We live and breathe cutting-edge technology. We believe in delivering client value through our work. We build products that are not good or great, but outstanding. Our global network of industry experts and mentors helps shape our growth and future. Our leadership team has extensive technology, retail, and consulting experience with world-renowned brands. We have got all it takes to build an enterprise of the future.
 
You deliver! We will make your stay and journey with us worthwhile.
 
We are an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status.