This post aims at assisting the terminal director to launch and manage promotional activities, new product launch events and make arrangements for meetings as per requirements. Details are as follows:
1) To create activity team, manage and retain promoters in activity for 2-4 weeks. (Promoters who have finished their training and have not been assigned shops).
i. Get Activity team leaders to manage promotion material and control gifting
ii. Get permanent members for hosting activity
2) Weekly meeting:
i. Check demonstration skills
ii. Provide solution to problems face to face
iii. Gifting allocation
iv. Tracking gifting through gifting sheet
3) Activity Team management:
i. Daily Attendance
ii. Fill transfer forms for promoters who have passed activity stage
iii. Maintaining Record of promotion items and gifting on MS Excel
4) To plan Activity:
i. Search new location for activity, take assistance of Terminal
ii. Get information about New location 3 days prior to starting activity
iii. Do feasibility analysis by analyzing the space and promotion items
iv. Transporting promotion items to location
v. Number of promoters on Activity
5) To allocate job responsibilities to promoters separately:
i. Demonstrator- give details about phone specifications and its functionalities
ii. Interceptor- stands close to activity and ask customers to experience phones
iii. Hoopster- capture other corners of market and get customers to activity
iv. Dancer- all promoters should do vivo dance at least 2 times during peak hours
6) To keep activity updated:
i. Explore what rival brands are doing
ii. Execute new ideas for activity improvement
iii. Plan special activities for festival holidays
7) To transfer to promoters to shop as per terminals requirements:
i. Fill transfer form for HR record
ii. Transfer attendance to Terminal Region
Vivo Pakistan started its Operations in the Country in 2017 and is Head Quartered in Lahore. Vivo is the 5th Largest Smart Phone Brand in the World. Vivo is a global company that specializes in Mobile Internet products and services. It serves a wide range of markets including China, India, Southeast Asia, including Indonesia, Malaysia, Vietnam, Thailand, Myanmar, and the Philippines, and is rapidly expanding into markets of other countries and regions in the near future.