Responsibilities.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirement and Skills.
- BS/MS degree in marketing or a related field
- Proven 5 to 7 years working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Xper2go is a nationwide IT solutions provider that focuses on the unique IT infrastructure for the hospitality, real estate and other small to medium enterprises. We assists businesses in sustaining competitive environment by providing the highest level of technical expertise, extensive and unbiased product knowledge and strong personalized attention in developing, implementing and maintaining customized solutions. With over 15 years of experience, our proven methodology enables us to deliver what we promise to our clients, including ongoing maintenance, strategic planning, remote monitoring and 24 x 7 infrastructure support. We exist to free up your valuable time so that you can do what you do best. Xper2go helps you manage what really counts in today's competitive market - your bottom line! Our certified staff provides personal and professional on site or remote service to bring you valuable business results.
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