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Google Ads Manager / PPC Expert

YumyApps is hiring for a passionate Google Ads Manager who loves working in a fast-paced agency environment, and is obsessed with delivering results! If you are an amazing Digital Media/Advertising Specialist with in-platform and client-facing skills, we are looking for you!

Roles & Responsibilities·

Creating and planning a variety of Google Ads campaigns across a range of digital channels.·
Overseeing existing campaigns and making recommendations on how to optimize them.·
Writing engaging copy for adverts and proofreading.·
Craft compelling creative and converting ad copy to maximize CTR.·
Implement successful bidding strategies and effective keyword management.·
Create and optimize landing pages to increase quality score.·
Devise and implement effective A/B tests to optimize conversion rates.·
Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive the adoption and engagement of a mobile app.·
Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, and solving problems).·
Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including the cost to acquire, quality of the traffic by source, and return on investment.·
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.·
Monitor and evaluate search results and search performance across the major search channels.·
Communication to team and management on project development, timelines, and results.·
Provide oversight and work closely with the other team members to meet client goals.·
Excellent analytical, organizational, project management, and time management skills.

Requirements & Qualifications·

At least 4-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).·
Proficiency in MS Excel, PowerPoint, and Word.·
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.·
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.)·
Must have Mobile App marketing experience·
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.·
AdWords / Bing certification is a plus.