ABM In-Home

Life tastes better with ice cream, and as the world’s largest pure-play ice cream company, we take pride in creating iconic brands like Wall’s, Cornetto, and Ben & Jerry’s that bring joy to millions across 76 countries. With a team of 19,000 ice cream experts, we combine scale, ambition, and a passion for innovation to lead the industry. Our culture is fast-paced, collaborative, and driven by integrity, where ideas turn into action and ownership is encouraged. We embrace digital transformation and data-driven decision-making, continuously learning and exploring how AI can enhance our work and consumer experience.

Key Responsibilities

Consumer & Market Understanding: Develop a deep insight into household ice cream consumption patterns and evolving family occasions. Analyze competitive strategies, including local and imported brands, to refine Wall’s positioning in the market.

Portfolio Growth & Renovation: Manage the full marketing mix (6Ps) to increase penetration, market share, and category growth. Lead the renovation of the bricks, buckets, and tubs portfolio to enhance quality, trust, and value. Shape the future roadmap by introducing multipacks and premium indulgent variants.

Innovation & Deployment: Lead cross-functional teams—including R&D, Supply Chain, Procurement, Finance, Customer Development, and Agencies—to ensure seamless innovation delivery. Plan and execute high-impact innovations with thorough pre-launch preparation.

Campaigns & Communication: Create compelling campaigns across TV, digital, and outdoor media to build brand love and trust. Drive digital-first performance marketing, tailoring communication for key occasions such as Ramadan and Eid. Manage influencer and PR partnerships to maintain household relevance.

Business & Cross-Functional Leadership: Collaborate closely with Finance, Customer Development, and Supply Chain teams to achieve gross margin-accretive growth. Develop pricing strategies and affordability initiatives that protect brand equity. Act as the portfolio’s advocate, aligning cross-functional stakeholders with growth ambitions.

Required Qualifications

Bachelor’s degree is mandatory, with 2 to 4 years of experience in Marketing or Brand Building. Demonstrated success in delivering innovation and managing cross-functional teams is essential. Experience in agency management across creative, media, PR, and digital domains is required. Background in Foods or Refreshments is considered an advantage.

Preferred Qualifications and Benefits

This role suits individuals who are passionate about ice cream and driven by growth—both personal and business-oriented. Candidates who take ownership and deliver results beyond expectations will thrive here. The company fosters an inclusive culture characterized by low ego and minimal hierarchy, encouraging continuous learning and innovation through digital and data-driven approaches.

Employees enjoy roles with real accountability and visible impact, freedom to experiment and challenge the status quo, and ongoing development opportunities aligned with business growth. Performance and contribution are directly linked to rewards, and career progression is shaped by delivery across functions and markets.

The Magnum Ice Cream Company is an Equal Opportunity Employer committed to diversity and inclusion. We welcome applicants regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. Reasonable accommodations are available for individuals with disabilities throughout the recruitment process.

If you are ready to build the future of ice cream and thrive in a dynamic, high-performance environment, we encourage you to apply and join us on this exciting journey.