ABM In-Home

Life tastes better with ice cream. As the world’s largest pure-play ice cream company, we proudly employ 19,000 experts and own iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, loved in 76 countries. We create beloved ice cream brands that bring moments of joy to millions every day. Our scale and ambition enable us to make a meaningful difference in the industry. We move fast, keep things simple, and trust our people to take ownership. Working as one team with integrity, we foster a high-performance, collaborative culture focused on delivering results. Embracing digital innovation, data-driven decisions, and continuous learning—including leveraging AI—helps us work smarter and better serve consumers.

You will play a pivotal role in driving the growth and transformation of Wall’s In-Home portfolio. This position leads the bricks, buckets, and tubs business while shaping the future with multipacks and premium formats. It is a high-impact role central to TMICC’s strategy, balancing affordability with aspiration to make Wall’s the dessert of choice for every Pakistani household.

Key Responsibilities

Consumer & Market Understanding
Develop a deep understanding of household ice cream consumption patterns and evolving family occasions. Analyze competitive strategies from local and imported brands to sharpen Wall’s market positioning.

Portfolio Growth & Renovation
Own the 6Ps of marketing to increase penetration, market share, and category growth. Lead the renovation of the bricks, buckets, and tubs portfolio to enhance quality, trust, and value. Define the future roadmap, including entry into multipacks and indulgent variants.

Innovation & Deployment
Lead cross-functional teams—including R&D, Supply Chain, Procurement, Finance, Customer Development, and Agencies—to ensure seamless innovation launches. Deliver impactful innovations through thorough pre-build and execution planning.

Campaigns & Communication
Create compelling campaigns across TV, digital, and outdoor channels to build brand love and trust. Execute digital-first performance marketing, adapting communications for key occasions such as Ramadan and Eid. Manage influencer and PR partnerships to strengthen household relevance.

Business & Cross-Functional Leadership
Collaborate closely with Finance, Customer Development, and Supply Chain to drive gross margin-accretive growth. Develop pricing strategies and affordability initiatives without compromising brand equity. Act as the portfolio’s voice, aligning cross-functional stakeholders behind growth ambitions.

Required Qualifications

- Bachelor’s degree
- 2–4 years of experience in Marketing or Brand Building
- Proven track record in delivering innovation and managing cross-functional teams
- Experience managing agencies (creative, media, PR, digital)

Preferred Qualifications and Benefits

- Experience in Foods or Refreshments is a plus
- Opportunity to work in a fast-paced environment with real accountability and visible impact
- Freedom to experiment, move quickly, and challenge existing ways of working
- Continuous learning and development aligned with business growth
- Performance and contribution-based rewards
- Inclusive culture with low ego and hierarchy, valuing diversity and continuous improvement

This role is ideal for individuals passionate about ice cream and obsessed with growth—both personal and business. If you thrive in a culture that encourages ownership, innovation, and collaboration, this is the place to build your career. We are committed to equal opportunity and creating an inclusive environment where everyone can excel, regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.