ABM - Surf Excel

Unilever is seeking a dynamic Assistant Brand Manager (ABM) for its Surf Excel brand within the Home Care marketing function, based in Karachi, Pakistan. This full-time role reports directly to the Senior Brand Manager and offers an exciting opportunity to contribute to a globally recognized company that impacts 3.4 billion people daily across more than 190 countries. At Unilever, employees are empowered to work with purpose in an inclusive and flexible environment, shaping their own career paths while driving sustainable business growth. This position is ideal for individuals passionate about brand building, innovation, and creating meaningful consumer impact in the home care laundry category.

Key Responsibilities
- Take full ownership of end-to-end demand generation activities, reporting directly to the Brand Manager.
- Develop and lead market development plans to expand brand presence.
- Drive brand penetration, increase market share, and support business growth by managing and influencing the 6Ps of marketing.
- Lead cross-functional project teams to successfully launch innovations in the market.
- Implement a digital-first media strategy to accelerate growth, particularly within the super-premium toddler nutrition portfolio.
- Gain and apply deep consumer and market insights to inform strategy.
- Collaborate closely with stakeholders including Customer Service & Planning (CSP), Business Development, Finance, Supply Chain, Research & Development, Media Agencies, and Medical Marketing.
- Manage campaign execution and communications to ensure alignment with brand objectives.

Required Qualifications
- Bachelor’s degree is mandatory.
- A minimum of 2-3 years of core marketing experience, preferably within a similar category or business.
- Proven experience managing agencies and executing social-first demand creation strategies that deliver measurable results.
- Strong understanding of consumer needs with the ability to develop strategies that position the brand as a leader across multiple formats, segments, and consumer needs.

Skills and Competencies
- Demonstrated rigor, business acumen, analytical thinking, creativity, empathy, and a strong passion for brands and consumers.
- A high growth mindset with a genuine love for consumers, shoppers, and customers.
- Proficient in end-to-end marketing management, balancing strategic vision with operational detail.
- Effective at influencing and rallying cross-functional teams, using data-driven insights to guide decisions and foster collaboration.
- Strong sense of aesthetics and brand obsession.

Leadership Attributes
- Results-driven and resilient, setting an example through performance and perseverance.
- Proactive in seeking improvements and engaging others in collaborative problem-solving.
- Self-accountable for personal wellbeing and high-quality work, while maintaining a consumer-centric focus.
- Humble yet confident, able to interpret data smartly to identify opportunities and challenges.

Unilever’s core behaviors include caring deeply, focusing on what counts, staying three steps ahead, and delivering with excellence. The company is committed to equity, inclusion, and diversity, believing that a diverse workforce drives better business results and fosters a better future for employees, consumers, partners, and communities. Unilever encourages candidates to bring their whole selves to work and offers support throughout the recruitment process to ensure an inclusive experience.

This role is based onsite in Karachi and offers the chance to be part of a purpose-driven organization that values innovation, collaboration, and sustainable growth.