Account Manager - ATL, BTL, Digital

Account Manager – Digital, ATL & BTL
Company: Gulf Trading Corporation (GTC)
Location: Karachi
Job Type: Full-time
Experience Required: 3–4 years
Preferred Candidate: Female

Gulf Trading Corporation (GTC) is a prominent distribution and brand management company representing a wide range of international brands in the fragrance, personal care, and beauty sectors. As the brand portfolio expands, GTC is seeking a proactive and experienced Account Manager to oversee and execute marketing campaigns across Digital, ATL, and BTL platforms. The ideal candidate will have 3 to 4 years of relevant experience in brand or account management, marketing, advertising, or campaign execution. This role involves hands-on involvement in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The Account Manager will handle multiple brand campaigns, liaise with internal teams and external partners, and ensure timely delivery aligned with brand standards.

Key Responsibilities
- Plan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL channels.
- Develop comprehensive 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional activities.
- Prepare campaign briefs, content calendars, creative directions, activation plans, launch strategies, and execution timelines.
- Coordinate effectively with creative, content, digital, media buying, sales, retail, and operations teams.
- Manage ATL activities such as billboards, outdoor branding, radio, cinema, print, and other traditional media outlets.
- Oversee BTL initiatives including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement programs.
- Supervise digital campaigns encompassing social media content, paid advertising, influencer collaborations, and online brand presence.
- Liaise with vendors, agencies, influencers, production teams, media partners, malls, and retail partners to ensure smooth campaign execution.
- Ensure all brand communications align with the brand’s positioning, visual identity, target audience, and campaign goals.
- Monitor campaign performance, prepare detailed reports, and provide recommendations for future improvements.
- Conduct market visits, retail audits, competitor analysis, and consumer trend evaluations.
- Manage campaign timelines, budgets, deliverables, and maintain high execution quality.
- Maintain consistent brand visibility across retail stores, modern trade outlets, digital platforms, events, and other consumer touchpoints.

Required Qualifications
- Minimum 3 to 4 years of experience in account management, brand management, marketing, advertising, or campaign management.
- Proven hands-on experience managing Digital, ATL, and BTL campaigns.
- Strong understanding of 360-degree campaign planning and execution.
- Experience handling multiple brands, campaigns, vendors, and external partners simultaneously.
- Solid knowledge of social media, influencer marketing, outdoor media, retail branding, activations, and events.
- Excellent communication, presentation, negotiation, and coordination skills.
- Ability to independently manage projects while collaborating closely with senior management and internal teams.
- Strong creative insight with the capability to prepare clear briefs and critically evaluate creative concepts.
- Highly organized, responsible, deadline-driven, and detail-oriented.
- Experience in FMCG, beauty, fragrance, personal care, lifestyle, or retail brands is preferred.

Preferred Qualifications and Benefits
- Female candidates are preferred for this role.
- Competitive monthly salary ranging from Rs. 80,000 to Rs. 120,000.
- Work location is in-person at the Karachi office.

This position offers an excellent opportunity to contribute to the growth of internationally recognized brands within a dynamic and supportive environment.