Account Manager (CPG)

As an Account Manager specializing in the Consumer Packaged Goods (CPG) vertical, you will be the primary driver of campaign execution and the main strategic contact for key FMCG brands and their agency partners. This role sits at the crossroads of client relationship management and platform performance, ideal for a proactive digital professional eager to own daily campaign success, foster organic account growth, and deliver measurable business results using one of the world’s leading social media platforms. Reporting to the Client Partner (CPG), you will oversee a portfolio of CPG accounts, convert high-level media strategies into actionable plans, and cultivate strong operational relationships with media planners and brand managers.

Key Responsibilities

Account Ownership & Revenue Execution: Manage daily operations and retainers for your assigned CPG accounts. Identify opportunities for upselling and cross-selling, ensure full budget utilization, and consistently drive revenue growth aligned with vertical targets.

Campaign Strategy & Execution: Develop comprehensive, full-funnel media plans based on strategic directives. Lead the entire campaign lifecycle—from creating pitch decks and media briefs to audience targeting and campaign setup—maximizing platform features such as short-form video, Creator integrations, and augmented reality formats.

Performance Optimization & Analytics: Monitor campaign KPIs continuously, analyze performance data, and lead regular client reporting sessions. Utilize analytics tools to provide actionable insights, recommend budget reallocations, and improve return on ad spend (ROAS).

Client & Agency Relationship Management: Establish and maintain trust-based relationships with media planners, buyers, and brand teams. Act as the primary point of contact for platform support, troubleshooting, creative best practices, and tactical advice.

Cross-Functional Collaboration: Work closely with internal teams—including Creative (Studio 13), Ad Operations, and Ad Technology specialists—to ensure smooth campaign launches, creative consistency, and flawless technical execution.

Required Qualifications

Experience: 3 to 5 years of hands-on experience in digital media planning, buying, or performance account management, specifically with exposure to CPG/FMCG brands.

Media Agency Background: Prior experience in a media agency environment, either in media planning or performance buying, or direct experience managing agency workflows from the platform side is highly preferred.

Platform & Ad-Tech Knowledge: Strong proficiency with digital ad managers, social media platforms, biddable media, audience segmentation, and performance tracking. Familiarity with campaign measurement concepts such as brand lift, attribution, and ROAS is essential.

Analytical & Operational Aptitude: Exceptional attention to detail combined with a data-driven mindset. Ability to analyze complex datasets, identify key performance trends, and translate findings into clear, client-facing recommendations.

Communication & Project Management: Excellent skills in client presentations, negotiation, and managing multiple campaigns simultaneously in a fast-paced environment.

Education: Bachelor’s degree in Business, Marketing, Communication, or a related discipline.

Language: Fluency in English and Urdu, with strong written, verbal, and visual storytelling capabilities.

This role offers the opportunity to work at the forefront of digital media within the CPG sector, collaborating with top-tier brands and agencies to deliver impactful campaigns. If you are a strategic thinker with a passion for digital marketing and client success, this position will allow you to leverage your skills in a dynamic and fast-evolving environment.