Acquisition Growth Analyst

ACE Money Transfer, a leading cross-border remittance company serving migrant communities, is seeking an Acquisition Growth Analyst based in Lahore, Pakistan. This full-time, onsite role reports to the Global Growth Manager within the Growth department. The position focuses on optimizing how new customers discover, sign up, complete KYC, and send their first transfer. The analyst will take ownership of the customer acquisition engine, with a primary emphasis on referral programs, affiliate partnerships, associate channels, and product-led growth loops within the app. This role requires a strong analytical mindset to improve acquisition quality, not just volume, by evaluating customer activation, transaction behavior, retention, and fraud metrics. The successful candidate will design experiments to address funnel inefficiencies and provide actionable insights to senior leadership, spending about 75% of their time on acquisition and referral economics and 25% supporting the broader customer lifecycle.

Key Responsibilities

Referral, Affiliate, and Viral Loops: Manage end-to-end performance analysis of the Invite a Friend referral program, including invite volume, conversion rates, activation, and referral-driven transactions. Model referral unit economics such as reward costs, CAC, payback periods, and LTV ratios by corridor. Design and assess dual-sided incentives, reward tiers, and qualification criteria. Measure program virality through participation rates, invites per customer, K-factor, and viral cycle time. Detect and mitigate referral abuse in collaboration with Compliance and BI teams. Analyze affiliate partner performance and validate payouts. Monitor associate channel results, recommend incentive allocation, and identify expansion opportunities.

Acquisition Funnel and Activation: Analyze the complete acquisition funnel from traffic to first and second transactions. Identify drop-off points by corridor, device, channel, and cohort, quantifying associated revenue opportunities. Improve time-to-first-transaction and conversion rates by recommending funnel and onboarding optimizations. Collaborate with Product teams to reduce friction in registration, verification, and first-send processes.

Channel Performance and CAC Efficiency: Track acquisition performance across paid media, organic, referral, affiliate, associate, and partner channels. Maintain detailed CAC and cost-per-activation reporting. Identify high- and low-performing sources and advise on budget and incentive reallocations. Support attribution alignment between marketing platforms and internal data.

Experimentation: Design and analyze A/B tests and growth experiments related to referral mechanics, onboarding, incentives, and in-app prompts. Define hypotheses, metrics, sample sizes, and test durations. Use holdout groups and incrementality testing to isolate genuine impact. Maintain a structured repository of experiments and learnings.

Reporting and Stakeholder Communication: Deliver weekly and monthly acquisition insights covering funnel changes, referral performance, CAC trends, and corridor dynamics. Prepare executive summaries for senior leadership, highlighting key movements, causes, and next steps. Clearly communicate data limitations and confidence levels.

Wider Lifecycle Support: Build behavioral cohorts and customer segments from transactional data. Identify early churn signals and support retention, win-back, and reactivation campaigns. Contribute to lifetime value modeling and repeat transaction analysis. Coordinate with internal teams on campaign execution and data accuracy.

Required Qualifications

- Bachelor’s degree with 2 to 4 years of experience in customer acquisition, growth analytics, product analytics, or marketing analytics, preferably in fintech, payments, consumer apps, e-commerce, or marketplaces.
- Hands-on experience managing acquisition funnels end-to-end, from traffic to first transaction.
- Proven track record of measurable improvements in acquisition volume, conversion rates, or CAC efficiency.
- Advanced skills in Excel or Google Sheets, including pivot tables, lookups, cohort analysis, and unit economics modeling.
- Strong understanding of acquisition funnels, conversion optimization, cohort analysis, retention curves, CAC, and LTV.
- Practical experience designing and interpreting A/B tests, including statistical significance and sample sizing.
- Ability to translate complex analysis into clear recommendations for non-technical stakeholders.
- Excellent written and spoken English communication skills.

Preferred Qualifications

- Direct experience with referral, invite-a-friend, affiliate, loyalty, or incentive-led acquisition programs.
- Background in remittance, cross-border payments, digital wallets, neobanking, or regulated financial products.
- Familiarity with product analytics tools such as GA4, Firebase, Amplitude, Mixpanel, or CleverTap.
- Experience with BI and visualization platforms like Power BI, Tableau, Looker Studio, or Metabase.
- Knowledge of CRM and campaign platforms such as Braze, CleverTap, MoEngage, or Salesforce Marketing Cloud.
- Proficiency in Python or R for data analysis and automation.
- Exposure to incentive fraud detection or promotional abuse analysis.

This role offers the opportunity to directly impact ACE Money Transfer’s growth by optimizing acquisition channels and referral programs while working closely with cross-functional teams to enhance the customer journey from first click to repeat sender.