Acquisition Growth Analyst

ACE Money Transfer is looking for a mid-level Acquisition Growth Analyst to join its Growth team onsite in Lahore, Pakistan. This role centers on optimizing the customer acquisition journey—from discovery and sign-up to KYC completion and the first money transfer—with a strong focus on referral, affiliate, and viral growth channels. The analyst will conduct deep analysis and run experiments to enhance both the quality and volume of new customers. Collaboration with product and compliance teams is essential to improve onboarding processes and minimize fraud. The position requires a hands-on approach to managing the entire acquisition funnel and delivering actionable insights to senior leadership.

Key Responsibilities

- Own the end-to-end performance analysis of the Invite a Friend referral program, tracking invite volume, conversion rates, activation, and referral-driven transaction volume.
- Model and monitor referral unit economics such as reward cost per acquired customer, customer acquisition cost (CAC), CAC payback period, and lifetime value (LTV) to CAC ratio by corridor.
- Design and evaluate dual-sided incentive structures, including reward tiers, caps, qualification criteria, and payout triggers.
- Measure virality metrics like referral participation rate, invites per active customer, K-factor, and viral cycle time.
- Collaborate with Compliance and BI teams to identify and address referral abuse and self-referral patterns.
- Analyze affiliate program and associate channel performance, recommending budget allocation and corridor expansion based on demand and unit economics.
- Examine the full acquisition funnel—traffic, installs, sign-up, KYC completion, and transactions—to identify drop-off points and quantify revenue opportunities.
- Partner with Product to reduce friction in registration, verification, and first-send journeys to improve conversion rates and time-to-first-transaction.
- Track acquisition performance by source and channel, maintaining CAC and cost-per-activation reporting.
- Identify high- and low-performing acquisition sources and recommend budget reallocations accordingly.
- Design, implement, and analyze A/B tests and growth experiments across referral mechanics, onboarding, incentives, and in-app prompts.
- Maintain a structured experiment repository to document results and learnings.
- Deliver weekly and monthly acquisition insights and executive summaries for senior leadership, clearly communicating data limitations and confidence levels.
- Support broader customer lifecycle initiatives by building behavioral cohorts, flagging churn indicators, and contributing to lifetime value modeling and retention campaigns.

Required Qualifications

- Bachelor’s degree with 2 to 4 years of experience in customer acquisition, growth analytics, product analytics, or marketing analytics, preferably in fintech, payments, consumer apps, e-commerce, or marketplaces.
- Proven experience managing acquisition funnels end to end—from traffic through activation and first transaction.
- Demonstrable success in improving acquisition volume, conversion rates, or CAC efficiency with measurable results.
- Advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, cohort analysis, and financial modeling of unit economics.
- Strong understanding of acquisition funnels, conversion rate optimization, cohort analysis, retention curves, CAC, and LTV.
- Practical experience designing and analyzing A/B tests, including hypothesis formulation, sample sizing, and significance testing.
- Ability to translate complex analysis into clear recommendations and communicate effectively with non-technical stakeholders.
- Excellent written and spoken English skills.

Preferred Qualifications and Additional Skills

- Direct experience managing referral programs, invite-a-friend mechanics, affiliate or partner programs, loyalty or rewards programs, or other incentive-led acquisition channels.
- Background in remittance, cross-border payments, digital wallets, neobanking, or regulated financial products.
- Familiarity with product analytics tools such as GA4, Firebase, Amplitude, Mixpanel, or CleverTap.
- Experience with BI and visualization platforms like Power BI, Tableau, Looker Studio, or Metabase.
- Knowledge of CRM and campaign management platforms including Braze, CleverTap, MoEngage, or Salesforce Marketing Cloud.
- Proficiency in Python or R for data analysis and automation.
- Exposure to incentive fraud detection or promotional abuse analysis.

Success in this role will be measured by the analyst’s ability to map the full acquisition funnel with baseline conversion rates within the first 90 days, establish referral program benchmarks, and adopt internal acquisition targets. By six months, the analyst should have launched multiple growth experiments with statistically defensible outcomes, provided quantified recommendations on referral rewards, and reduced key funnel drop-offs. Ongoing success includes measurable improvements in referral-driven customer volume, CAC efficiency, conversion rates, and consistent delivery of high-quality leadership reporting.

ACE Money Transfer is dedicated to driving growth through data-driven customer acquisition strategies within a dynamic fintech environment.