This role is based onsite in Phalia and focuses on planning and executing various field marketing initiatives to enhance brand visibility and engagement. The position involves managing on-ground campaigns, promotions, and brand activations across diverse locations such as markets, educational institutions, offices, and events. The candidate will be responsible for selecting and overseeing outdoor advertising placements, coordinating with agencies, and ensuring proper implementation of branding efforts. Regular site visits and detailed reporting to management are essential components of this role.
Key Responsibilities
- Plan and implement on-ground campaigns, promotions, and brand activations at markets, schools, colleges, offices, and events.
- Identify and select locations for billboards, hoardings, banners, and standees; manage agency relationships regarding rates, installation, and removal.
- Conduct site visits to verify advertising placements and submit photo/video evidence along with detailed reports.
- Establish and finalize partnerships and Memorandums of Understanding (MOUs) with schools, colleges, offices, hotels, restaurants, and companies.
- Maintain an up-to-date database of current and potential partners.
- Regularly visit branches to ensure proper execution of promotions and branding activities.
- Coordinate campaigns related to product launches, festivals, seasonal offers, and branch openings.
- Negotiate terms with vendors, agencies, and event organizers to optimize costs and outcomes.
- Monitor competitor activities to identify new opportunities for brand growth.
- Track expenses carefully to ensure all activities remain within budget.
- Provide regular updates and reports to management on campaign progress, partnerships, expenses, and results.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2 to 4 years of experience in field marketing, brand activation, trade marketing, or business development.
- Strong negotiation and communication skills.
- Good knowledge of local markets and commercial areas.
- Willingness and ability to undertake extensive field visits and travel.
- Proficiency in basic MS Excel, Word, and PowerPoint.
Preferred Qualifications and Background
Candidates with experience in FMCG, bakery, restaurant, food & beverage, retail, or hospitality sectors are highly desirable. Proven expertise in managing billboard advertising, brand activations, or formalizing MOUs will be considered an advantage.
Performance Measurement
Success in this role will be evaluated based on timely and effective campaign execution, the number and quality of partnerships and MOUs secured, proper implementation of billboard and outdoor advertising, overall brand visibility and market coverage, generation of new business opportunities, and efficient budget management with thorough documentation.
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