The brand activation manager will oversee an external project team in executing on production tasks on relevant client campaigns, including creating campaigns, brainstorming ideas and final concepts, implementing campaigns, and adjusting marketing plans based upon the campaign successes and failures.
You will oversee projects from start to finish, and you must be able to provide guidance, instructions, and correction as necessary.
Own and drive the full execution of the relevant events, exhibitions and activations, including promotions, promotional merchandising assets, in store execution, influencers activation
Manage project lifecycle to ensure a timely completion of deliverables within clients’ budgets.
Recommend BA/promoters needs for each activation + lead the trainings.
Feed the brand and trade marketing teams with competition intelligence
Understand and utilise a fully integrated marketing mix.
Event marketing – Manage all event and external event marketing programs, including development, promotion, execution and post analysis.
Develop activation event templates/toolkits that sales teams can utilise.
Sponsorships/partnerships – Manage activation of sponsorships and partnerships.
Retail marketing – Manage retail marketing programs for all assigned brands at on-premise and off-premise accounts. Includes POS and displays planning, development and production.
Brand merchandise – Manage needs for brand merchandise development, working with creative teams and vendors to produce merchandise that is engaging and on-strategy, including wearables, promotional items, and other merchandise for promotional marketing use.
Measure and analyse brand activation efforts, and create/maintain post analysis reports of major activation programs.
Monitor competitive brand activity as well as trends in brand activation, integrated marketing in general market and bring new ideas to the table.
Work effectively under pressure and utilize strong project management skills to meet deadlines.
Manage any external resources/agencies/vendors as needed and control costs according to agreed budget.
Liaising with external clients with regards to campaign approvals and production deadlines to be approved and executed.
Other duties as may be assigned.
Communicate expectations of the project to the teams and ensure that results meet the clients’ expectations, this to be included in a full-scale project plans and associated communications documents.
Work with Client Services and Brand Activations teams to define the project’s scope, goals and deliverables that support business goals in collaboration with all teams.
Ensuring at all times that quality and deadlines are met and compiling post-project reports to be presented to client.
Develop best practices and tools for project execution and management.
Work with the production managing monitoring and assisting with billing, discrepancy management and reconciliation; as well as other finance reporting where necessary.
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