Posted Jan 16, 2023 81 views
Our Company is looking for a enthusiastic individual who will be responsible for developing creative content strategies based on the business objectives of an organization or client and also responsible for overseeing and developing content requirements across a project life cycle and generating content strategy deliverables.
- Must be able to create high-quality, and impactful content which influences the decision-making of customers, wins the attention of potential customers, increases brand awareness, and fosters loyalty.
- You will be involved in content planning, which includes creative ideas, content creation, planning, and research.
- As a strategist, you will have to brainstorm creative ways of engaging the audience and produce those engaging content types.
- Ultimately, it will be your duty to ensure content aligns with the brand and adds value to existing and prospective clients.
- The aim of an effective creative content strategy is to drive inbound traffic.
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion creatively
- Analyzing content marketing strategy to evaluate whether it's working or not.
Job Details
AdPulse IMC Pvt Ltd
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