Ads Manager – Construction & Engineering

We are looking for a results-driven Ads Manager to lead the planning, execution, and optimization of paid advertising campaigns across multiple digital platforms. The ideal candidate will focus on generating high-quality leads, increasing brand visibility, promoting company projects and services, and maximizing return on advertising investment. This role involves close collaboration with various teams to ensure campaigns align with company objectives and contribute to measurable business growth.

Key Responsibilities

- Develop and manage paid advertising campaigns on platforms such as Meta (Facebook & Instagram), LinkedIn, Google Ads, TikTok, and other relevant channels.
- Plan advertising strategies that align with company goals, target audiences, and current market trends.
- Create and oversee campaigns focused on lead generation, brand awareness, recruitment, project promotion, and business development.
- Conduct audience research to refine targeting strategies for maximum impact.
- Manage campaign budgets, ensuring efficient allocation to maximize ROI.
- Design, test, and optimize ad creatives, copy, headlines, and landing pages to improve campaign performance.
- Monitor key campaign metrics including impressions, clicks, leads, conversions, cost per click (CPC), cost per lead (CPL), and overall ROI.
- Perform A/B testing to enhance campaign effectiveness and identify improvement opportunities.
- Identify underperforming campaigns and implement timely corrective actions.
- Generate qualified leads to support sales and business development efforts.
- Collaborate with Social Media, Sales, HR, and Business Development teams to align campaign goals and requirements.
- Track leads and conversions accurately while maintaining detailed records.
- Prepare and present weekly and monthly performance reports to management.
- Monitor competitors and stay updated on industry advertising trends.
- Ensure all advertising content maintains the company’s professional brand image.
- Stay informed about changes in advertising platforms, algorithms, policies, and best practices to sustain campaign effectiveness.

Required Qualifications

- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 2 to 5 years of experience managing paid or digital advertising campaigns.
- Proficiency with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Proven experience in lead-generation campaigns and conversion optimization.
- Strong knowledge of audience targeting, retargeting, campaign optimization, and analytics.
- Familiarity with Google Analytics, Meta Pixel, conversion tracking, and reporting tools is preferred.
- Excellent analytical and problem-solving skills.
- Solid understanding of marketing funnels and lead-generation strategies.
- Creative mindset with strong attention to detail.
- Ability to independently manage multiple campaigns and budgets.
- Experience in construction, engineering, real estate, or other project-based industries is advantageous.

Preferred Qualifications and Benefits

Candidates with a successful track record of generating qualified leads through paid advertising in construction, engineering, real estate, or similar sectors will be highly valued. Experience in promoting construction projects, property developments, and corporate services is an added advantage.

This is a full-time, in-person role based in Lahore, within the Construction & Engineering industry.