Ads Manager - TJ / 1925197

Trade With Ayaz is seeking an experienced Ads Manager to join their marketing team in Islamabad. The ideal candidate will have a strong background in managing and optimizing digital advertising campaigns across platforms such as Google Ads, Meta Ads, and SRM. This role focuses on driving high-performance marketing initiatives that increase brand awareness and generate measurable business growth. The Ads Manager will lead a team of five marketing professionals, ensuring effective collaboration and successful campaign execution. A minimum of three years of proven experience in digital marketing, particularly in Meta Ads management and performance marketing strategies, is required.

Key Responsibilities

- Develop and execute comprehensive advertising campaigns across Google Ads, Meta Ads, and SRM platforms to achieve company marketing objectives.
- Lead, mentor, and manage a team of five marketing specialists, fostering professional development and ensuring efficient campaign delivery.
- Analyze campaign performance data continuously to optimize targeting, budget allocation, and creative content for maximum ROI.
- Collaborate closely with cross-functional teams including content, design, and sales to ensure advertising strategies align with overall business goals.
- Monitor market trends and competitor advertising activities to identify new opportunities and recommend innovative marketing solutions.
- Maintain up-to-date expertise in digital advertising channels and tools, adopting industry best practices.
- Prepare detailed reports on campaign progress, performance metrics, and improvement areas for senior management review.
- Manage performance marketing initiatives aimed at maximizing lead generation and conversion rates.
- Ensure compliance with platform advertising policies and data privacy regulations.
- Coordinate with external vendors and agencies as needed to support campaign execution and scaling efforts.

Required Qualifications

- Minimum of three years of proven experience in digital marketing, with a strong emphasis on Meta Ads management and performance marketing.
- Demonstrated expertise in managing Google Ads, Meta Ads, and SRM platforms.
- Proven leadership skills with experience managing and mentoring a marketing team.
- Strong analytical abilities to interpret campaign data and optimize advertising strategies.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Up-to-date knowledge of digital advertising trends, tools, and best practices.
- Ability to prepare and present detailed performance reports to senior management.
- Familiarity with compliance requirements related to advertising platforms and data privacy.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional experience in coordinating with external agencies and vendors will have an advantage. The role offers the opportunity to work in a dynamic marketing environment with a focus on continuous improvement and innovation in digital advertising.

This position at Trade With Ayaz is ideal for a results-driven Ads Manager looking to lead impactful campaigns and contribute to the company’s growth through strategic digital marketing initiatives.