Ads Manager - TJ / 1925197

Trade With Ayaz is seeking an experienced Ads Manager to join their marketing team in Islamabad. The ideal candidate will lead advertising campaigns across digital platforms, focusing on Google Ads, Meta Ads, and SRM to deliver strong marketing performance. This role demands a minimum of three years of proven experience in digital marketing, with particular expertise in managing Meta Ads and driving performance marketing strategies. The Ads Manager will be responsible for designing, implementing, and optimizing campaigns that enhance brand awareness and contribute to measurable business growth. Additionally, the role involves managing a team of five marketing professionals, ensuring collaboration and the successful achievement of campaign objectives.

Key Responsibilities

- Develop and execute comprehensive advertising campaigns across Google Ads, Meta Ads, and SRM platforms to achieve company marketing goals.
- Lead, mentor, and manage a team of five marketing specialists, fostering professional development and ensuring efficient campaign delivery.
- Analyze campaign performance data continuously to optimize targeting, budget allocation, and creative assets for maximum return on investment.
- Collaborate with cross-functional teams, including content, design, and sales departments, to ensure advertising strategies align with overall company objectives.
- Monitor market trends and competitor advertising activities to identify new opportunities and recommend innovative marketing solutions.
- Maintain up-to-date expertise in digital advertising channels and tools, adopting industry best practices to enhance campaign effectiveness.
- Prepare detailed reports on campaign progress, performance metrics, and improvement areas for senior management review.
- Manage performance marketing initiatives focused on maximizing lead generation and conversion rates.
- Ensure compliance with advertising platform policies and data privacy regulations.
- Coordinate with external vendors and agencies as needed to support campaign execution and scaling efforts.

Required Qualifications

- Minimum of three years of experience in digital marketing, with a strong emphasis on Meta Ads management and performance marketing.
- Proven ability to develop, implement, and optimize digital advertising campaigns across multiple platforms including Google Ads and SRM.
- Experience managing and leading a small marketing team, with skills in mentoring and team coordination.
- Strong analytical skills to interpret campaign data and make data-driven decisions.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date knowledge of digital advertising trends, tools, and best practices.
- Familiarity with compliance requirements related to advertising platforms and data privacy.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional certifications in digital marketing or advanced training in Google Ads and Meta advertising platforms will be considered favorably. The role offers the opportunity to work in a dynamic environment with a growing company, contributing directly to the marketing strategy and business growth at Trade With Ayaz.